Before we get into the future of article marketing, let me talk about the past history of article marketing. In fact, let me go back even further. In recent years, as the internet has led to many people making millions of dollars each, people have been trying to find better and easier ways to earn that money. For example, as email marketing became popular, people started abusing email marketing, sending out millions of unsolicited emails on a daily basis, making huge fortunes in doing so. Now it’s practically impossible to do this and it’s even harder to be an honest email marketer.
Then came the advertising: when the pop-up advertisements appeared and then under the advertisements, many people made a fortune advertising them, then they were used again and their effectiveness collapsed. The same happened with pay-per-click programs; my take on these at the moment is that the people who earn the most from ppc programs are the ones who sell website templates.
Another area of incredible gains over the years has been search engine marketing, which has taken several steps to get your website in the top ten for a given keyword. Search engines have done an incredibly effective job of removing junk and computer generated content from the top ten results.
Now, people online are often looking for good and original content as they can’t generate it from the computer and make it look like search engine-worthy content. Enter the marketing article. Many websites are willing to take your content, written personally by you, and use it as content for their websites. As this was an incredibly simple way to solve the content problem, article directories have popped up like crazy over the years, with their spike in proliferation in 2006. Literally hundreds of article directories have appeared, trying to lead to finished the job. people will send them content.
The result was interesting. Most websites created for this purpose, in my opinion, only serve to create multiple links to their own websites. Of course, as this is very important, websites continue to grow with original content. But what happened is that some article directories climbed to the top of the article directory chain, hitting page ranks of 6 or 7, creating an interesting niche in terms of search engine optimization techniques and easy way to get your. URL listed on a page pr 6 or 7. More important than that, I think, is the opportunity to have your personal content in the top ten pages of search engines, due to the page ranks of the directories they are targeted at. This means that without any optimization on your web pages, you can reach the top ten rankings for your content and of course you have links to your web page on each of these article pages.
Why do I think it’s so interesting for 2007 and 2008? Because article directories that have page rank 6 and 7 are quite careful about the content of their web pages. This means that the only way for someone to play this game is to write their own content. This means that you are on an equal footing with everyone else except perhaps the person who is willing to pay a team of people to write their own content, but even this content probably wouldn’t be as effective as personally written content. You see, writing compelling text is a learning skill and I think most internet marketers will not be willing to go through the process of teaching that skill to paid workers.