The recent patent application filed by Google details several elements that the search engine uses to classify web pages. The specific application is summarized in:
“A method for qualifying a document, which includes: identifying a document; obtain one or more types of historical data associated with the document; and generate a score for the document based on one or more types of historical data. ”
The patent application sheds significant light for anyone looking for search engine optimization with Google. Patent applications can be difficult to understand, so below are the highlights to consider for your SEO efforts.
Update your site
Updating your site is important when it comes to maximizing your ranking on Google. In addition to manipulating keyword density and meta tags, the patent application reveals that Google places significant value on how often its content is updated. The more often you update, the more timely and relevant your site will be for Google. In turn, this leads to higher rankings.
To appease the mighty Google, consider the following action plan:
1. Refresh pages frequently,
2. Add new pages to your site,
3. Link the new pages with others on your site e
4. Add new pages weekly instead of all at once.
When Google returns to the site, it will want to make sure there is new content. The high rankings of blogging sites are proof of this approach.
Google is looking into your domain
In a new twist, Google says it considers the number of years of domain registration as part of the ranking process. The app suggests that domains registered for longer periods of time receive more value because that engagement shows that the site is not a quick skip page. It is recommended that you extend all domain registrations as long as possible as part of your search engine optimization efforts. It’s hard to know how much the registration process affects the grading process, but it all helps.
Google says it also digs deep into domain names to gauge the legitimacy of the site. Factors in the evaluation include web hosting and “who is” information. According to the patent application, Google maintains a database of hosts that facilitate Google search engine spam. While these hosts aren’t detailed in the app, please god you’re not using one. You should evaluate your host if your optimization efforts are not producing results.
If your search engine optimization efforts for Google fail, your patent application may provide answers. Talk about a perfect e-book!