Augmented Reality Smart Glasses

FASNOLOGY: Fashon & Technology. Augmented reality smart glasses are a new generation of wearable devices, and prominent examples include Microsoft Hololens or Google Glass. Smart glasses combine (and fuse) the virtual world with the physical world.


Smart glasses are a new form of multimedia devices. They cover simpler products with a single prism, like Google Glass, or more complex products, like Microsoft’s Hololens. Smart glasses are more than wearables or a new generation of smartphones. They are not just “EyePhones”. Smart glasses are “the next big thing” in media technology. Recent forecasts predict huge growth rates over the next few years. Due to the novelty and huge potential of augmented reality smart glasses, an early understanding of the market is required. The success of smart glasses can be increased if manufacturers and developers are aware of the barriers and success factors. Furthermore, the application of existing theories appears to be limited, as analyzed in our research. Finally, augmented reality smart glasses also have an impact on society as a whole. For example, using them in public could violate privacy or copyright laws. In short, a lot of interdisciplinary research is needed to understand this technology.

Download our research publications on smart glasses and wearable devices
White paper; What are augmented reality smart glasses (eg HoloLens) and how do they differ from virtual reality (VR)? Download the white paper
Fashnology: Are wearable devices (e.g. smart glasses) fashion, technology or both? iCom – Journal of Interactive Media Publication, PDF
Smart Glasses Technology Acceptance Drivers (Augmented Reality), published in International Journal of Technology Marketing [Research Gate]
Smartwatch: fashion, technology or both? Visibility matters! Computer in human behavior
Personality of the first users of smart glasses, published in Computers in Human Behavior (the first academic consumer research on wearable AR glasses) [Research Gate]
Augmented reality smart glasses on corporate social media – a whimsical idea, check out our theoretical thoughts on this
Consequences of Augmented Reality Smart Glasses for Societies: Ethical Discussions, Book Chapter
Press release: Smart glasses for augmented reality in the classroom.

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